How to Build a Personal Brand on Instagram (Step-by-Step)

Instagram has evolved far beyond just selfies and sunsets—it’s now a powerful platform for building a profitable personal brand. Whether you’re an aspiring content creator, coach, or entrepreneur, mastering the art of branding on Instagram can open doors to new opportunities, partnerships, and income. But how do you actually get started when the algorithm always seems to be changing?

If you’re feeling overwhelmed about how to carve out your own space, the “Building a Personal Brand on Instagram” course by Vix Meldrew might just be what you need. In this detailed review, we’ll break down the course, explore how it compares to others, and determine if it’s the best choice for your Instagram growth journey.

Why Instagram Personal Branding Matters

Instagram is one of the most visual and engaging platforms to tell your story, share your expertise, and build a community. According to Sprout Social’s latest data, 71% of U.S. businesses use Instagram—because visual storytelling works. Whether you want freelance gigs, clients, or brand deals, having a clear and consistent personal brand on Instagram is key.

But posting randomly won’t get you far. That’s where this course by Vix Meldrew comes into play.

What You’ll Learn in “Building a Personal Brand on Instagram”

This course is built specifically for beginners—people who are serious about developing their presence but aren’t sure what steps to take. Here’s a peek into what’s inside:

• Finding Your Niche: Learn how to identify what makes you stand out and why people should follow you.
• Defining Brand Values & Voice: How to communicate clearly on Instagram without confusing your followers.
• Content Pillars & Formats: Understand how to show up consistently through stories, lives, IGTV, reels, and carousel posts.
• Audience Engagement: Strategies to create real connections—not just likes.
• Hashtag Optimization & Scheduling: Save time while improving content discoverability.
• Final Project: You’ll build a fully branded Instagram content plan tailored to your niche.

Vix Meldrew’s clear, organized teaching style makes the content feel personable and digestible. A number of reviews praise her for her easy-to-follow lessons and practical tactics that beginners can immediately apply.

Who Is This Course Right For?

• ✅ New creators
• ✅ Coaches, freelancers, and small business owners trying to build visibility
• ✅ Influencer hopefuls who feel “stuck” and unsure where to start
• ✅ Anyone wanting to grow a real, authentic following—not just vanity metrics

If you’re already earning from Instagram or know how to read analytics, this might not be advanced enough for you. But if you’ve felt overwhelmed by where to start, this course helps cut through the noise.

Real People Are Seeing Real Growth

Students have shared glowing reviews. One said, “I finally understood what my brand was about and created a consistent grid that gained followers I actually wanted to connect with.”

Another review highlights the course’s strengths: “I especially appreciated the practical templates and the final project—having a roadmap made things so much less intimidating.”

How It Compares to Other Instagram Branding Courses

If you’re curious how this course stacks up, check out this quick comparison:

• Sean Dalton (Skillshare): Focuses on storytelling and style. Good for those looking to grow fast with lifestyle content—but it requires a paid subscription.
• Adam Walsh (YouTube): Packed with monetization and analytics strategies. Best for advanced users. However, it’s more time-consuming to follow without structure.

Compared to those, Vix’s course offers a sweet spot for beginners who learn best with structure, visuals, and real examples. You get lifetime access, and it’s often discounted to under $20—which is amazing value for the clarity and action plan it gives you.

Pros & Cons at a Glance

Pros:

• Beginner-focused and clearly explained
• Real-world examples and guided structure
• Affordable price and lifetime access
• Templates, operating frameworks, and end-of-course action plan

Cons:

• Lacks in-depth analytics and monetization content
• Not suited for seasoned influencers or marketers

Verdict: Is It Worth It?

Yes—if you’re serious about growing from zero, Vix Meldrew’s “Building a Personal Brand on Instagram” offers the perfect launchpad. It’s the best introductory course I’ve seen for people who want guidance, visuals, and results on a budget.

And considering how personal branding can lead to high-paying freelance work, coaching clients, or course sales, it’s a small investment with real ROI potential.

Want to Step Into Your Brand?

This course helps you stop guessing and start growing. If you’re tired of posting with no direction, take control today.

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📚 Reference: Course data and review insights were compiled in part from Udemy’s official course page and analysis by Creators Academy. See full details here.