How to Build a Personal Brand on Instagram (Even If You’re Starting From Zero)

In today’s digital world, your Instagram profile is more than just a highlight reel—it’s your personal brand, your resume, and your stage. Whether you’re launching a business, building a side hustle, or simply want to grow your online influence, knowing how to build a personal brand on Instagram is essential.

If you’re overwhelmed with where to start or stuck at the “I don’t even know my niche” phase, you’re not alone. That’s exactly where Vix Meldrew’s course, Building a Personal Brand on Instagram, picks up—and trust me, it makes a huge impact.

In this review, I’ll walk you through what you get from this course, if it’s worth the price, and whether it’s the right fit for you.

Let’s break it down.

🎯 Why Personal Branding on Instagram Matters in 2024

Instagram isn’t just for selfies and brunch pics anymore. It’s a powerhouse platform for personal branding. Whether you’re an aspiring influencer, freelance designer, life coach, or even a small business owner, your personal brand can help you:

• Build trust with your audience.
• Stand out in a saturated market.
• Attract followers who align with your mission or products.

But here’s the problem: Most people start posting with no direction and end up frustrated when growth doesn’t happen overnight.

That’s where a structured course like Vix Meldrew’s comes in.

📚 Course Deep Dive: What You’ll Actually Learn

The course Building a Personal Brand on Instagram is hosted on Domestika and taught by Vix Meldrew, a personal branding expert and content creator with years of real-world experience.

Total time commitment? Just over 2 hours.

You’ll walk away with actionable knowledge from 13 easy-to-digest lessons that help you:

• Define your brand voice and niche (essential if you feel scattered).
• Design a cohesive and attractive Instagram feed—even if you’re not a designer.
• Understand exactly what and when to post for engagement.
• Learn tactics to grow a real audience, not just followers.
• Put it all together into a consistent Instagram strategy.

Here’s what makes this course a standout:

• ✅ Step-by-step guidance—perfect for beginners.
• ✅ Lifetime access—no pressure to rush.
• ✅ Subtitles in Spanish, French, and Italian.
• ✅ Worksheets and extra resources to help you stay on track.

📸 Image Example from Course (Visual Branding Strategies)

Above is a screen grab that reflects the kind of content and visual branding strategies you’ll learn to implement in your own Instagram feed. Notice the use of consistent colors, storytelling in captions, and overall cohesion.

💡 Real Students Say It Best

The average student rating is 4.8/5 based on over 5,500 reviews. Beginners especially loved this course. One review mentions:

“This course helped me find my niche right from the start and gave actionable advice on content creation. Super clear and motivating!” (source: Domestika user reviews)

Another user said:

“Great for beginners; the instructor’s energy and clarity are motivating. It doesn’t feel overwhelming at all.”

Of course, if you already consider yourself well-versed in content marketing or analytics, this may feel a bit basic. As one student puts it:

“It’s a solid introduction but not for those already familiar with Instagram branding.”

🔍 How It Compares to Similar Courses

Let’s be real—there are tons of Instagram marketing and branding courses out there.

Here’s where this one fits:

• Vs. Sean Dalton’s Skillshare Class: His course dives more into creative strategy and visual styling. Great if you’re in the content-heavy or photography niche.
• Vs. Meta Social Media Marketing (Coursera): Excellent for professionals wanting in-depth analytics and social strategy, but it lacks the personal branding focus that Vix brings.
• Vs. Gary Vee’s Course (Udemy): Motivating and good on growth tactics—but more hustle-based than strategic.

For someone just starting out with branding on Instagram, Vix Meldrew’s course takes the confusion out of the process. It truly helps lay the foundation first—something many other courses assume you’ve already done.

💰 Pricing Breakdown: Is It Worth It?

One of the best parts? You don’t have to break the bank.

This course is frequently discounted to around $12–$15 (original price $40, but Domestika runs promos often). For lifetime access and practical tools you can use right away, it’s a steal.

If you’re brand new to Instagram strategy, you’ll get way more value here than from trying to piece together advice from random YouTube videos or blog posts.

🚫 What You Should Know Before Enrolling

This course is fantastic for beginners—but that’s also its main limitation. If you’re already confident using hashtags, scheduling content strategically, or using Instagram analytics in depth, you may find this doesn’t go deep enough.

However, if you’re someone who’s tried posting randomly and felt like no one’s watching—this course helps fix that.

🏁 Final Thoughts: Who Should Enroll?

This course is for you if:

• You’ve just started your Instagram journey and feel lost.
• You’re starting a personal brand, creative business, or freelancing.
• You want a simple, proven framework to grow your Instagram.

Not ideal if:

• You’re already comfortable with content planning and advanced marketing tactics.
• You’re looking for a deep dive into analytics or paid ad strategy.

Still on the fence? Consider this ↓

Every personal brand that succeeds starts with getting the basics right—and that starts with defining your niche, optimizing your profile, and creating content with intention. This course helps you do exactly that.

So, are you ready to finally stop guessing what to post and start building a brand that gets noticed?